Most established brands are easily identified by their logo. We love companies with logos or expression we can connect with. In most cases, we associate with the brand of a company via the logo, as if the graphic designer of the logo had us in mind. But have you ever wondered how the graphic designer got to know you before designing for you and your emotions? Logo graphic design is one area graphic designers make an impact. A well-designed logo does not come by chance; it entails a lot of effort. To make a logo graphic design that will tell the story of the brand on first sight is far beyond graphic design ideas alone. It requires planning, adjustments, and final creativity. In this write-up, I want to guide you through some points that should help in your logo graphic design.
Always start your Logo Graphic Design by making a Sketch
Logo design starts with the idea, try putting down your ideas as they come to you. Take down as many ideas as they come, merge the sketches and choose the most viable ones, and then embark on the design itself. Not taking down your ideas before embarking on the design will result in a poorly designed logo. Start by making your sketches either with a pen and paper or a simple vector graphics design program like Adobe Illustrator or CorelDraw. Until you arrive at an eye-catching logo, don’t stop trying. To make a high-quality logo graphic design, it is important that you develop a step by step process that ensures idea generation, adjustment, design, and proofing. A step by step process will help you in ensuring quality in your logo graphic design.
Below is a process I follow when designing a logo.
Research: I search for items that I can use to produce the logo in accordance with my client briefs; I look for similar logos or competitors logos.
Sketch: I make sketches of the various ideas I have generated through my research.
Compare: I compare my sketches, in such a way that I can merge some, delete some and come up with new sketches.
Adjust: Final adjustment of the sketches, to select a few ranging from two to three most favoured sketches.
Design: I then design the selected sketches.
Correct: I proofread, invite other people to criticize.
Finalize: Present the final design to the client usually two to three, for the client to choose between.
Establish a standard for your Logo graphic design
You should be able to establish the standard of the logo you are designing. Establishing the standard implies balancing your design to fit into the organisation’s level and thinking. For instance, when designing a logo for schools, you should apply colors that will match the level of the school. A logo standard could be simple, complex or mixed.
Be conscious of shapes and sizesA logo is the face of any organization, thus it should communicate its message clearly without distortion when scaled to any size. A good logo should be adjustable in size and still able to retain its shape and text to communicate… Click To Tweet
And the only way to ensure a logo is adaptable to sizes is to mirror the logo into the various sizes when designing. Don’t forget that the purpose of a logo is for the brand to be recognized.
Colour Matching, not much nor less
The basis of graphics design is visibility; colors are responsible for images visibility. For a logo to stand out, it should have colors that reflect the theme of the brand it represents. The graphics designer should have a good knowledge of color combinations to match every occasion. An understanding of color theory may be necessary though it is complex. However, experimenting with look and feel is another way to observe what color work with another. The bottom line is simplicity, don’t over color nor color-less. I personally think you need to stand out, I strongly believe that logo graphic design is about creativity. And to be creative, you have to tow the path no one has taken before and bake something new. This may imply breaking or bending the rules, afterall who make rules for a creative artist?
Topography is Key to quality Logo Graphics Design
Applying the appropriate font typeface may be the one task many newbie graphics designers have to overcome. When you include text in a logo, you realize you need to search a list of many fonts to select the one that is appropriate for your logo. Choosing a font is never an easy task more so when it comes to logo design. However, you may find help with the following points in mind. Instead of searching for a unique font no one has used before, consider designing a custom font of your own. Ensure the font is legible no matter what size it is adjusted to. A logo design need not many fonts, one unique font should be okay.
Finally, don’t forget you need inspiration. Acquaint yourself with other logo graphic designers work, but don’t copy, pick the inspiration and ideas as a motivating factor to creating your own design. You will find the ideas inspiring when you learn how to appreciate others and modifying yourself. You can find some graphic design inspiration here.